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BMW 1 Series earns exciting award!

Today your friends at Fields BMW of Daytona - one of the leading DaytonaBeach car dealerships - are here with some great news! The BMW 1 Series has won its first internationally significant award! Read on to learn more about this exciting achievement.

The new BMW 1 Series F20 won the coveted "Golden Steering Wheel" which is presented by "Auto Bild" and "Bild am Sonntag." Every year, the award goes to the most impressive new models which…

BMW looks to diesel for 3 series

As government regulations on fuel economy continue to increase, everyone in the automotive industry is following suit including BMW. One way our brand is possibly looking to meet the increased regulations is through diesel. Today your friends at Fields BMW of Daytona are here to tell you a little more about our plans with respect to diesel.

As you may or may not know, CAFE regulations on fuel economy are set to increase greatly over…

Everyone here at Fields BMW of Daytona is very excited about the upcoming release of Mission Impossible 4: Ghost Protocol, and not just because we love action movies! We're also excited because it will feature some of our BMW vehicles! We're so excited in fact that we have a special event planned for you - read on to learn more!

Opening this December, this new action flick is sure to be a hit! As?

Are lasers pointing to the future at BMW?

Your friends at BMW are constantly working to create a better product for our customers. We focus on driver and passenger needs, but are careful to not neglect the needs of others on the road including pedestrians. One technology we are currently exploring directly addresses the needs of pedestrians and today we'd like to take some time to highlight what's being called our new Dynamic Light Spot technology.
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