Your friends here at Fields BMW of Daytona are pleased to announce the upcoming arrival of the all-new Jacksonville BMW 3 Series sedan! In order to prepare for its arrival, BMW of North America has released some fun and playful digital shorts about this all-new model. Continue reading here to learn more and to see some of the shorts yourself!

Created by Kirschenbaum, Bond, Senecal + Partners, the 30 second digital shorts were created to demonstrate some of the many new technologies that drivers will find incorporated into the all-new BMW 3 Series.

Here's what Dan Creed, Vice President of Marketing at BMW of North America, had to say about the sedan and the shorts:

"The BMW 3 Series is the global benchmark for a sports sedan. ? With these shorts, we turn a spotlight on the innovations that make the 3 Series the standard to which others aspire."

Two of the shorts were aired on the Super Bowl in some regions of the country. Check them out here:

Close Call: http://www.youtube.com/watch?v=tOBU5dEUfVg&feature=youtu.be

Big Grab: http://www.youtube.com/watch?v=Yrx-gkaL8ak&feature=youtu.be

To see the rest, head on over to Hulu!

The all-new 3 Series sedan is set to go on sale February 11^th and all of us here at your favorite local BMW dealership are very excited! To learn more or to take the new 3 series out for a test drive, come on in and see us here at the store! We look forward to assisting you in the purchase of your next vehicle!