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Meet our Staff

Click on one of the people below to find out more information.

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  • William Butler
    General Manager
    William Butler
    (800) 646 - 6549

    With more than 40 years of experience in the automotive industry, William Butler understands the value in serving customers and brings these talents here to Fields BMW of Daytona Beach. It is my goal is to build a dealership that raises the standards in customer satisfaction.   Among William's many responsibilities in this life-long career, he served as the General Manager of the Beverly Hills Porsche/Audi dealership and held numerous positions at BMW of North America. William began with the Fields organization February 2008 as a corporate trainer and has held the General Manager position here in Daytona since November 2008.  It is my promise to always put my customers first by delivering quality and consistency in all facets of our business.


  • Stephen DeHarde
    General Sales Manager
    Stephen DeHarde
    (800) 646 - 6549

    Steve has been with the Fields Auto Group since 1999 and has been a car lover and enthusiast all his life.  He has worked on and around cars since childhood and has done every job in a dealership from detail, service technician, sales, finance and management.  With over 21 years experience in the luxury car business under his belt, he has a complete understanding of what a premium ownership experience should be.  Steve transferred from Fields BMW in Winter Park to assume his new position at Fields BMW Daytona and is excited about the grand opening of our New State of the Art facility at the Daytona International Auto Mall.  He can not wait for our Daytona area customers to experience the enhanced customer service capabilities in our new location.

  • Miguel Soltren
    Finance Director
    Miguel Soltren
    (800) 646 - 6549

    I have been assisting customers to make an educated BMW acquisition with the Fields Auto Group since 2001.  When acquiring a BMW there are factors that must be considered to ensure you are capitalizing on the most value for your money.  My goal is to provide you with the information necessary to take full advantage of what BMW has to offer.  We post monthly promotions on our website to keep you up to date on the latest incentives.  We also provide conventional and creative finance as well as flexible lease options.  As part of my commitment to provide you the very best we have to offer, I am available for a complimentary consultation to discuss your options.  Contact my office to set your appointment.  I look forward to hearing from you.

  • Brent Gustafson
    Service Manager
    Brent Gustafson
    (800) 788 - 5810

  • James Drake
    Client Advisor
    James Drake
    (800) 646 - 6549

    A 30 Year veteran.  Jim Drake has been a Bench Mark of BMW in the Daytona Beach area since 1979. Jim has achieved tremendous success due to his work ethic, customer loyalty, and a passion for BMW. He has won countless awards including National Sales Council, Honors status, and the most prestigious Grand travel award which included trips to Munich, South Africa and Hawaii.  Jim's success has been achieved through a dedication to the brand and building customer relationships that last a lifetime. His No Pressure approach has kept customers buying for years.   I have enjoyed the many relationships I have built over the years and will continue to work hard to earn you business for many years to come. With our new exclusive State of The Art facility we will be able to provide the best sales and service experience ever. Please feel free to contact me at my office number 386 274-1200 or my cell number 386-295-1133

  • Matt Hoffmann
    Client Advisor
    Matt Hoffmann
    (800) 646 - 6549

    Since 1995, Matt Hoffmann has been a mainstay with BMW in the Daytona Beach Area. A consistent top performer in sales and customer satisfaction, Matt has achieved several awards including BMW Sales Council, Honors Status, and the coveted Grand Travel Award which only the top 50 BMW sales people can qualify. Matt has lead by the example that where you buy is just as important as what you buy. He has a No Pressure-Hassle Free approach to the purchase experience and follows up with seamless trouble-free delivery and NO surprises.   I love selling BMWs because it is the best product on the market.  It pushes the cutting edge of Technology & Safety.  It holds one of the best re-sale values and has No-cost maintenance.  I strive to grow customers into life-long clients that will continue to send family, friends and associates in to purchase their BMWs from me.  You can always reach me by phone, in person, or by e-mail at

    matt.hoffmann@fieldsbmw.com .

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  • Jack Adams
    Client Advisor
    Jack Adams
    (800) 646 - 6549

  • Joseph Romano
    Client Advisor
    Joseph Romano
    (800) 646 - 6549

    I have had the pleasure of working with our dealership for the past 5 years. Priding myself on providing my clients with unrivaled service throughout their ownership experience with BMW, I work every day to ensure that both buying and owning a BMW is as exciting and fun as the cars themselves.  I strive to provide the Ultimate Experience in finding your Ultimate Driving Machine.  

  • Michael Brown
    Client Advisor
    Michael Brown
    (800) 646 - 6549

  • Anthony Girgus
    Service Advisor
    Anthony Girgus
    (800) 788 - 5810