In an effort to connect with customers in an all-new way, BMW of North America has announced the official launch of a lifestyle and accessories shopping experience through Facebook, the BMW USA Social Shop. This new platform will allow BMW fans and Facebook users to shop for a full range of BMW lifestyle products, accessories, and BMW M performance parts right on Facebook. All of us here at this BMW dealership are very excited about this development!
Peter Brandt, Aftersales Business Development and Marketing Manager for BMW of North America, spoke of the changes:
"We are very excited to launch an innovative approach to shopping and extend the BMW shopping experience for our lifestyle and vehicle accessory products to the social space. BMW has many enthusiastic, engaging Facebook fans, and shoppers are more likely to trust a product review or recommendation from a fellow enthusiast or Facebook friend for their purchases. ... These elements, combined with a rich offering of lifestyle products and BMW M Performance Parts, make the BMW USA Social Shop a truly unique experience."
For more information on this or any other BMW news, come see us here at Fields BMW of Daytona. We're committed to our customers and are proud to offer an extensive selection of new BMW vehicles that can meet any drivers' needs. Come in soon and experience this selection for yourself! We all look forward to working with you.