This new global campaign highlights the dynamism of BMW design, while also featuring the new BMW Concept 4 Series Coupe. Keep an eye out for the new campaign, and let us know what you think!
Here's what the officials are saying about the campaign:
"Our products promise sheer driving pleasure. But the anticipation of what can be experienced with a BMW, begins at first sight. The new campaign showcases the dynamics of design in a surprisingly different way."
Andreas-Christoph Hofmann, head of BMW Brand Communications
And:
"The BMW Concept 4 Series Coupé has its own character within the BMW family and combines all that BMW stands for: dynamic performance, sportiness and elegance. Clear lines and distinctively sculpted surfaces express this dynamism and motion even when the car is standing still."
Karim Habib, head of BMW Design
For more information or to experience a Daytona BMW vehicle for yourself, come see us here at Fields BMW of Daytona! We have everything from a new BMW 3 Series to a pre-owned BMW X5, so no matter what you're looking for, we can help! Our friendly team of automotive experts is on hand to assist with any of your automotive needs, and we hope to see you here soon!