Here at BMW, we pride ourselves on always being able to offer the latest in mobility, technology, and communication. We're excited to announce that as part of this commitment, BMW has kicked off the BMW i "Born Electric" tour! Read on below to learn more about this exciting tour!
The i "Born Electric" tour will give the public an opportunity to explore the future of mobility with all new BMW vehicles! The event is an opportunity to demonstrate how BMW's visionary and sustainable brand is dedicated to the development of new vehicles and services aimed at solving the mobility challenges facing the world's most densely populated cities. Among some of the new BMW models making their debut will be next generation models such as the BMW i8 Spyder Concept, and the new i3 Concept. The tour will be in New York from November 13th-18th.
Ludwig Willisch, President and CEO, BMW of North America, had this to say about the tour:
"The greatest population increases in the future will occur in the world's already crowded cities, which will further stress their mobility infrastructure and create a need for new vehicles and technologies that make getting around easier and more efficient. … The sole purpose of BMW i is to address these issues and provide solutions that will improve personal mobility for each individual, whether it be by car or other modes of transportation."
For more information or to learn more about some of the new and advanced BMW models we currently have available here at Fields BMW Daytona, such as the 2013 BMW 328i, be sure to come in and see us here at the dealership! Our friendly team of automotive experts is here to assist you with any of your automotive needs or inquiries, and we hope you'll come in to see us soon!