Starting out 2013 strongly, the BMW Group sold a total of 123,276 vehicles in the month of January. This marks a 9.9% increase for the month of January as compared to last year! BMW alone reported its strongest January ever! In fact, sales rose 11.5% to 107,276 vehicles, as compared to 96,184 vehicles in January 2012. This was also the first time that over 100,000 BMW vehicles were delivered worldwide to customers in that month. Contributing to the big sales numbers were sales of the 2013 BMW 3 Series. Daytona drivers certainly helped with, and we thank you for your business!
Ian Robertson, Member of the Board of Management for Sales and Marketing BMW, had this to say about the big start:
"We made a successful start to the new year, selling more BMW Group vehicles than ever before in the month of January. We remain true to our strategy of balanced sales across the globe by achieving growth on all continents last month. ... Looking ahead, we expect the headwinds in Europe to remain, however we are confident of healthy sales growth in other regions, especially Asia and the Americas. With new models arriving this year to enhance our already successful portfolio, we are aiming for further growth in BMW Group worldwide sales in 2013 and are targeting a new all-time high for the third consecutive year."
With the year off to such a great start, we're even more excited to see what the rest of the year has in store for us! If you're ready to start your year with a new or pre-owned vehicle, be sure to come see us here at your trusted local BMW dealer! All of us here at Fields BMW of Daytona are strongly committed to meeting all of your automotive needs, and we hope you'll come see us soon!