With the change in seasons and ensuing rising temperatures across the country also comes rising automotive sales. Here at Fields BMW of Daytona, we are excited to announce that the BMW brand just came off its best March ever! Read on below for more details.
Thanks to new additions such as the 2014 BMW 4 Series, things are looking better than ever here at Fields BMW of Daytona and for the BMW brand as a whole. In fact, for the month of March the BMW Group in the United States had a total of 35,762 vehicles. This is an increase of 7.9% as compared to the same month last year.
As for BMW specifically, vehicles sales increased by 18.6% thanks to a total of 32,107 vehicles sold. This is compared to the 27,078 vehicles sold in March 2013. In the first three months of 2014, the BMW brand is up 11.5%, with 72,377 vehicles sold as compared to 64,902 sold in the first three months of 2013. Top sellers last month included the BMW 6 Series, which was up 249.3%, and the BMW Z4, which was up 87.3%.
Ludwig Willisch, President and CEO for BMW of North America, spoke about the month of March by saying:
"You could almost feel the desire as March roared out with record-breaking numbers for BMW making for a strong start to the Spring season. ... New models from the 2 Series to the 4 Series to the X5 are gaining traction in the marketplace, and for MINI the months of drought will be ending as the new Hardtop is arriving and on its way to showrooms."
As a proud BMW dealer serving St. Augustine, FL and beyond, all of us here at Fields BMW of Daytona are here to help area drivers in whatever way we can. We would be happy to show you our selection of new and pre-owned vehicles and hope that you can visit us soon to get started.