As 2014 continues to press forward more quickly than any of us can believe, your friends here at Fields BMW of Daytona would like to take a moment to reflect on the success our brand has experienced thus far in the year. Read on below to learn more about how the second quarter started for the BMW brand, and also how you can get in on the action here at your Daytona Beach BMW dealership.
Your friends here at Fields BMW of Daytona are thrilled to report that for the month of April, sales of BMW brand vehicles increased by 8.5% as compared to April 2013. This is thanks to total sales of 25,202 vehicles. Year-to-date, the BMW brand is up by 10.7% as compared to 2013. Top sellers for the BMW brand in the month of April included the BMW 2 Series, which was up 16.1%, and the BMW X3 Sports Activity Vehicle, which was up 85.2%.
Ludwig Willisch, President and CEO for BMW of North America, had this to say about the success:
"April started and ended strong, which is not typical with spring break, holidays, and taxes due during the month. ... The increasing momentum including launch of new diesel models in the X3 and 7 Series and the first sales this month of the born-electric BMW i3 gives us considerable optimism for May and June."
All of us here at Fields BMW of Daytona are excited about this momentum, and want you to get in on the action. We have a great selection of new BMW vehicles available to you, and encourage you to come see them in person. We are conveniently located at 1220 N. Tomoka Farms Road in Daytona Beach, FL, and hope that you will come visit us soon to get started.