JD Power is one of the foremost consumer intelligence companies, conducting hours of in-depth research to find the products with the biggest benefit and appeal for consumers. At the Consumer Electronics Show (CES) 2017 earlier this month, JD Power presented the results of their first Tech Experience Index (TXI) Study. The BMW brand took home two of the three awards available in the premium segment, proving once again that BMW is the choice for drivers looking for the perfect blend of luxury, sophistication, and performance.
The TXI Study measured drivers’ experience, usage, and interaction with driver centric vehicle technology over the course of their first 90 days of ownership. In the study, customers ranked their experience with 35 technologies. These were grouped into six categories: Navigation, Entertainment & Connectivity, Comfort & Convenience, Collision Protection, Driving Assistance, and Smartphone Mirroring. After tallying the results, the 2016 BMW 2 Series took the top spot in the Best Small Premium category. The 2016 BMW 4 Series was another popular vehicle, proving to be the top model in the Best Premium Compact category. We’ve got both models in stock here at Fields BMW of Daytona.
The 2016 BMW 2 Series is an extremely capable vehicle that’s at home wherever you roam, whether that’s a winding mountain path or a quick-moving highway. Thanks to a well-tuned suspension, the road always feels smooth beneath you. Inside, high-quality materials ensure that you always travel comfortably. Power and performance abound in the 2016 BMW 4 Series as well, offering just as impressive a ride as the BMW 2 Series with a little more room inside so more passengers can get in on the fun.
Test drive these great vehicles today at our BMW dealership.