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BMW Group Achieves Record Sales in 2016


Drivers here at Fields BMW of Daytona love the BMW brand, and it seems they’re not the only ones. 2016 marked the BMW Group’s strongest sales year ever. Even more impressive? It marks their sixth consecutive year breaking their own sales record. When it comes to premium automobiles, BMW is a top choice for drivers here near Port Orange, FL and across the globe.

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BMW Models Take Top Spots in 1st JD Power Tech Experience Index Study

 

JD Power is one of the foremost consumer intelligence companies, conducting hours of in-depth research to find the products with the biggest benefit and appeal for consumers. At the Consumer Electronics Show (CES) 2017 earlier this month, JD Power presented the results of their first Tech Experience Index (TXI) Study. The BMW brand took home two of the three…

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BMW HoloActive Touch to Debut at CES 2017

The Consumer Electronics Show (CES) in Las Vegas is always a treat for tech lovers of all kinds, and that includes auto enthusiasts. Here at Fields BMW of Daytona, we’re eagerly awaiting the show. BMW is a company that’s always on the cutting edge, and seeing what they have in store is routinely one of the highlights of the show for us. Earlier this month, the company gave word that they’ll be showing off BMW HoloActive Touch at CES 2017.

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Take Advantage of the Fields Season Finale Sales Event

Season finales of your favorite shows can be tough, signaling a couple of months before you see your favorite characters again and figure out just what that mysterious sound was in the last scene. But, here at Fields BMW of Daytona, our Fields Season Finale Sales Event is a whole lot more fun. Instead of saying goodbye, you get to say hello to a great new BMW…

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BMW Teams with Start-Up to Understand Driver Behavior

BMW recently announced that, through their BMW i Ventures arm, they will be investing in Nauto, a Silicon Valley start-up company that employs cameras and artificial intelligence systems to learn more about the behavior of drivers. BMW is one of several companies who invested in Nauto.
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