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BMW Teams with Start-Up to Understand Driver Behavior

BMW recently announced that, through their BMW i Ventures arm, they will be investing in Nauto, a Silicon Valley start-up company that employs cameras and artificial intelligence systems to learn more about the behavior of drivers. BMW is one of several companies who invested in Nauto.
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Overcome the Elements in the 2017 BMW X5

If you’re ready for that adventure you always promised yourself, head in to Fields BMW Daytona and test drive the BMW X5. With the power to battle the toughest conditions, and the comfort and class to take it all in stride, this is a vehicle that’s ready for whatever you throw at it.
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Be a Road Warrior in a BMW 2 Series Coupe

Looking to fall in love? Come in to Fields BMW Daytona right here in Daytona Beach, FL to test drive a BMW 2 Series vehicle. The BMW 2 Series has been around since 2002, and since then, it’s nimbleness has become the stuff of legend thanks to the double-pivot spring-strut front suspension and five-link rear suspension. Tailored to the precise needs of each model, they provide a wide stance for aggressively agile performance.

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BMW M3 Scores Edmunds.com Best Retained Value® Award

No matter what type of vehicle you’re on the hunt for, you’re looking to get good value for what you pay. Here at Fields BMW of Daytona, we know it's hard to beat the style and value of a BMW automobile. And Edmunds.com has highlighted a particularly high-value investment: the BMW M3. This high-performance model was awarded with Edmunds.com’s Best Retained Value® Award for Midrange Luxury Cars.

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BMW Shows Off Racing Heritage with the BMW Living Legends Garage

2016 is the 100th anniversary of the founding of BMW. The automaker’s largest anniversary celebration outside of Munich will take place August 18th – 21st in Monterey, California, where BMW will serve as the featured marquee at the Rolex Monterey Motorsports Reunion. Want to know the coolest part? 64 vintage BMW race cars will be on hand to represent the BMW brand.
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BMW Concept Car Wins Connectivity Award

Back at CES 2016 (Computer Electronics Show®), the year’s biggest showcase for new and upcoming technology, BMW debuted the BMW i Vision Future Interaction. Based off of the BMW i8 Concept Spyder, the BMW i Vision Future Interaction provided a glimpse of how the user interface in a futuristic autonomous vehicle might work.
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BMW Aims to Be a Leader in Self-Driving Cars

Autonomous vehicles are the talk of the town lately, with eager tech bloggers and journalists looking to cover every new advancement, large or small. And while many drivers are hesitant about turning over the keys to the car itself, a growing number are waiting on the edge of their seats for the dawn of the self-driving car age.
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