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BMW Pilots Exoskeletons for Assembly Workers

BMW is always on the cutting edge, and that commitment to being an industry leader goes beyond the cars themselves, extending all the way to the assembly line. True to form, BMW is currently piloting a wearable exoskeleton vest at their plant in Spartanburg, South Carolina. Assembly planner Frank Pochiro is leading the effort, and he’s got some pretty great inspiration.
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BMW M3 Celebrates an Important Milestone

2016 marks many milestones for the BMW brand: the automaker’s 100th birthday, the 50th anniversary of the BMW 2002 coupe, and now the 30th birthday of a standout BMW M Series model: the BMW M3. To celebrate the occasion, BMW will manufacture an anniversary run limited to 500 vehicles titled “30 Jahre M3," which translates to "30 Years M3.”

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The 2016 BMW X1 is Ready for Adventure

When you think “BMW,” “sport utility vehicle (SUV)” may not be the first thing that comes to mind. But rest assured, BMW vehicles are as capable as they are stylish. Here at Fields BMW of Daytona, the 2016 BMW X1 is one of our favorite vehicles thanks to its unmatched utility. Boasting best-in-class performance, best-in-class headroom, and best-in-class cargo room, the BMW X1 is a great choice for anyone looking to make the most of their…

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iDrive Technology is Coming to More BMW Models

This summer, BMW is “sharing the wealth” so to speak. The company had previously announced that the new iDrive system from the 2016 BMW 7 Series was making its way into the BMW 6 Series range, and the BMW x5 and BMW x6 models. But it seems there’s more good news: the BMW 1 Series, BMW 2 Series Coupe and Convertible, BMW 3 Series, and BMW 4 Series will be getting some of the iDrive features as well.

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BMW Offers Drivers Software Sophistication

The BMW brand’s sophisticated approach to automotive design and manufacturing is evident throughout their automotive line. In addition to sleek design and incredible performance, BMW’s commitment to pushing boundaries is evident in the range of next-level software they provide inside their automobiles. At Fields BMW of Daytona, we enjoy walking drivers through this often unexpected bonus that comes with driving a BMW vehicle.

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Harness the Power and Allure of a BMW 4 Series Coupe

The BMW 3 Series has long been a top choice for drivers, both across the country and right here at our dealership near Palm Coast. Recognizing this appeal, BMW tapped the 3 Series as the inspiration for the BMW 4 Series Coupe. Thanks to the BMW brand’s emphasis on performance-driven design, the 4 Series Coupe boasts power, agility, and racing-inspired style, a potent combination that makes drivers say “I want that.

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